Journal of Economics & Management Research

This research paper examines the adoption of sustainable products in Europe through a mixed-methods approach. A survey was conducted in six European countries to gather data on consumer attitudes toward sustainable products, while sales data from retail stores and e-commerce platforms were analyzed to identify market trends. The paper employs descriptive and inferential statistics to analyze the data, including one-way ANOVA, correlation tests, multiple regression analysis, and factor analysis. The results highlight the importance of consumer attitudes, government policies, and industry standards in promoting the adoption of sustainable products.